Exly - Head - Business Development

Work Type: Full Time

About Exly:

- Exly is an all-in-one business platform built for knowledge entrepreneurs, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops).

- Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds.

- The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.

- We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how knowledge businesses, coaches & trainers operate and thrive in today's digital landscape.

- With our cutting-edge solutions, we empower entrepreneurs to streamline their operations, enhance productivity, and achieve their business goals more efficiently.

Website: www.exlyapp.com

Founders Profiles: Suyash, Sidharth, Akhil

Responsibilities:

Performance Marketing & Ad Tech Optimization:

- Monitor campaign performance and drive optimization for key metrics such as CTR, CPC, and ROI.

- Implement A/B testing strategies to optimise ad creatives and landing pages for better performance.

- Stay updated on the latest ad tech trends, tools, and platforms.

- Evaluate and implement new ad tech solutions to enhance campaign effectiveness and efficiency.

Client Management:

- Maintaining a very strong rapport with all the clients that are a part of the funnel marketing business

- Collaborate with internal teams and external partners to ensure smooth communications across channels and deploy necessary solutions as and when required.

Retention and Expansion:

- Develop strategies to enhance customer retention and identify opportunities for account expansion

- Collaborate with the sales team to identify upsell and cross-sell opportunities.

Customer Advocacy:

- Cultivate a culture of customer advocacy within the team.

- Collect and leverage customer feedback to drive product enhancements

Data Analysis & Reporting:

- Analyse campaign data to derive actionable insights and make data-driven decisions.

- Generate regular performance reports and present findings to stakeholders.

- Work closely with the media teams to develop to ensure continuous flow of leads required for the business to grow

Product Adoption:

- Drive customer understanding and adoption of Exly's SaaS solutions.

- Provide guidance on optimizing the use of our products to meet customer goals.

Team Collaboration:

- Collaborate cross-functionally with sales, marketing, content, media, finance and tech teams to ensure alignment and integration of revenue operations with overall business objectives.

- Provide training and guidance to junior team members as needed.

Requirement:

- 4+ yrs of experience in customer facing role & Business Ops

- Sound understanding of the online advertising ecosystem including META, Google, YouTube, twitter etc

- Bachelor's degree in Marketing, Advertising, Business, or a related field.

- Master's degree is a plus.

- A strong affinity and understanding of numbers, understanding of percentages and commissions, etc.

- Combination of post-sale and sales experience with Strong analytical skills with the ability to interpret data and generate actionable insights.

- Excellent communication and presentation skills.

- Ability to multitask and thrive in a fast-paced environment.

Benefits:

- We are using technology to solve some of modernity's most exciting and challenging problems.

- Work with us to be part of an incredible journey in a high ownership and a fast-growing environment.

- If you are an ambitious professional with a passion for SaaS and thrive in a fast-paced, collaborative environment, we want to hear from you!

- Hybrid and flexible working hours

- Collaborative culture

- Vibrant and entrepreneurial work culture

- Healthcare insurance

- Career Growth opportunities

Salary Offered : 15-25 LPA