EXL Services - Manager - Digital Marketing

Position Title, Responsibility Level : Digital Marketing Manager

Function : Marketing

Job type : Permanent

Location : Noida

Span of Control : 1 - 2 person

Basic Function :

- Plan, design and execute online customer acquisition and brand outreach campaigns

- Create, scale up and manage SEM and pay-per-click advertising campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives.

- Plan and manage social media and content marketing campaigns

Essential Functions :

- Strong understanding of inbound, content marketing, digital marketing, SEO, and strategic marketing concepts

- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Set up and optimize company pages within each platform to increase the visibility of company's social content

- Measure and report results and impact of marketing programs

- External vendor and partner management where ever required

- Exceptional written and verbal communication skills, high level of attention to detail, strong presentation, organization and project management skills

- Ability to partner with key internal stakeholders including Sales, Marketing, and Product teams

- Knowledge of marketing automation (HubSpot, Marketo, etc.) and CRM essential

- Experience in WordPress is desirable

Education Requirements :

- Graduate, P.G. preferred, from Tier 1 / 2 colleges.

- Excellent communication skills

- Google Adword Certified

Work Experience Requirements :

- Experience in B2B marketing is a must.

- Proven working experience in social media or related field

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organisational ability

- Fluency in English

- Experience in WordPress