Posted By
Posted in
Sales & Marketing
Job Code
1262430
Role Snapshot :
- In this role you will play a crucial role in driving our digital marketing efforts. Your responsibilities will include creating comprehensive reports, optimizing web content, conducting SEO analysis, managing website content, and executing digital marketing campaigns.
- You will lead keyword research, utilize Google Analytics for performance tracking, and stay updated on the latest SEM developments.
- Create comprehensive reports with content performance learnings and devise strategies and tactics to increase website traffic.
Job Description :
- Conducting on-site and off-site analysis of web SEO and developing optimized web content.
- Using google analytics to conduct performance reports regularly.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up to date with developments in SEM.
- Monitor and analyze the effectiveness of marketing content.
- Develop and manage website content.
- Implement SEM/SEO strategy blogs/content.
- Measure and report performance of all digital marketing campaigns, SEO-related blogs/ content against goals (ROI and KPIs)
- Effectively assist in executing digital marketing campaigns
- Run digital campaigns (paid and organic) by working with digital/SEO agency partners.
Essential Skills :
- A candidate with at least 2-3 years of experience in Digital Marketing, SEO/SEM, and content marketing
- Strong understanding of web, Display, PPC and SEO marketing
- Strong experience with Google Analytics and Google Tag Manager
- Experience working with a financial company/Bank will be an added advantage.
- Manage a team of web designers/community managers and agency partners, Ability to work off hours when required.
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Posted By
Posted in
Sales & Marketing
Job Code
1262430