Executive - Performance Marketing - Internet/Online

Responsibilities:

- Collaborate with the marketing team to develop performance marketing strategies aligned with brand objectives and target audience.

- Identify key performance indicators (KPIs) and campaign goals to measure success.

- Set up, manage, and optimize paid search, social media advertising, display advertising, and other digital campaigns.

- Create compelling ad copies, visuals, and landing pages that resonate with the target audience.

- Implement tracking mechanisms to accurately measure conversions and user interactions.

- Monitor campaign performance using analytics tools and platforms (e.g., Google Analytics, Facebook Business Manager).

- Analyze campaign data to identify trends, insights, and opportunities for optimization.

- Optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROAS.

- Plan and execute A/B tests to refine ad creatives, headlines, landing pages, and other campaign elements.

- Interpret test results and implement changes based on data-driven insights.

- Manage advertising budgets effectively, allocate funds across campaigns, and ensure cost-effective spending.

- Monitor and adjust budgets based on campaign performance and seasonality.

- Collaborate with the UX/UI team to enhance landing page design and user experience to maximize conversions.

- Implement best practices for conversion rate optimization (CRO).

- Generate regular performance reports that showcase campaign results, key metrics, and actionable insights.

- Provide clear and concise recommendations for optimizing campaigns and achieving marketing goals.

- Stay updated on industry trends, competitor activities, and emerging digital marketing strategies.

- Identify opportunities to differentiate our brand and campaigns in the market.

Qualifications:

- 2+ years of proven experience in performance marketing, preferably within the D2C or e-commerce sector.

- Familiarity with digital advertising platforms such as Google Ads, Facebook Business Manager, and other ad networks.

- Strong analytical skills with the ability to interpret data and draw actionable insights.

- Proficiency in data analysis tools and Excel for reporting and data manipulation.

- Creative mindset with the ability to generate innovative campaign ideas and visuals.

- Excellent written and verbal communication skills.

- Detail-oriented with a proactive attitude towards problem-solving.

- Ability to manage multiple campaigns simultaneously and meet deadlines.

- Knowledge of SEO principles and best practices is a plus.

- Experience with marketing automation tools is desirable