Executive - Market Strategy

Executive- Market Strategy

Job Summary :

Works with marketing teams to provide general marketing and strategy support to achieve and exceed business goals.

Key Responsibilities :

- Helps to develop marketing plans by preparing basic market research and pricing analyses.

- Involved in quantitative and qualitative analyses of industry trends, technology, market sizing, etc. to drive strategic decision making

- Supports special projects and provides market input to further the understanding of specific aspects of the market.

- Applies strategic frameworks to analyze opportunities and develop solutions;

- Presents data to manager for discussion and interpretation.

- Learns the role of Marketing on Value Package Introduction project teams as an observer; may support other marketing team members with assigned responsibilities.

- Learns the global brand strategy and how to align work products to that strategy.

- Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.

- Provides project management support and communicates plans, deadlines, and achievements to project team members.

- Learns about relevant marketing and sales systems and processes; collects customer satisfaction data to present to manager for discussion and interpretation.

- Teams with and collaborates across regions and business units.

- Participates in continuous improvement activities.

Skills :

- Customer focus - Building strong customer relationships and delivering customer-centric solutions.

- Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

- Resourcefulness - Securing and deploying resources effectively and efficiently.

- Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

- Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

- Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business. Channel Awareness - Explains and contextualizes industry structure, dynamics, and path to market in order to advance organizational goals.

- Marketing Plan Management - Develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.