Executive/Associate - R&D - CPI Sensory
WE do have an urgent opening for one of the Leading FMCG Company for the Profile of R&D Executive/Associate- CPI Sensory based at Delhi Ncr.
SCOPE OF THE ROLE :
- Consumer Insights & Sensory Research to support post-feasibility product development (in-feasibility where CPI resources requirements dictate).
- Geography: India. Potential to also occasionally run studies outside of India.
DIMENSION OF THE ROLE :
- To execute Healthcare Consumer Product Evaluation related project to aid in the product development process, to select a lead product sensory option, to substantiate claims and identify product outperformance of new product developments.
- To drive insights based on a strong understanding of consumer behaviour and category dynamics translating into meaningful product measures enabling the R&D team to design products for maximum success on shelf and in home
- To apply/execute best-in-class consumer research methods, and potentially implement new ones, to generate new insights into consumer unmet needs.
SKILLS & EXPERIENCE REQUIRED:
- Significant Consumer/Sensory research experience with market research agencies working with FMCG or consumer health companies in product categories where consumer science makes up an important part of product development.
- 3 years+ experience of working successfully with consumers and external parties together with a proven track record in designing consumer study, insight identification and shaping, and driving this through into business relevant innovation projects.
- Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating product solutions in line with brand strategy.
Ritu Agarwal
Didn’t find the job appropriate? Report this Job