- Lead identification of opportunities and execution, including strategy roadmap, business plan development, communication of strategy and required execution support for identified growth opportunities.
- Anticipate and identify consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.
- Work with the leadership, product and marketing teams for the market/consumer research projects and develop the insights strategy and plans.
- Design and conduct consumer research/insights for specific business needs
- Develop analytics and reports and conduct analysis to provide insights and conclusions that drive business decisions.
- Analyze content performance and users' behavior by drawing from a breadth of analytical methods appropriate to solving the business problems.
- Plan, lead and execute marketing strategy including budget planning, content ideation, and implementation schedules.
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