Excellent Publicity - Group Head - BTL

Experience Required: 2 to 4 years

Company Description:Excellent Publicity is a leading advertising agency established in 2011, headquartered in Ahmedabad, India.

With a presence across major cities including Mumbai, Pune, Delhi, Indore, Bangalore, and an international footprint in Dubai, we have built a strong reputation for delivering impactful advertising solutions.

Our portfolio includes renowned brands such as Nature's Basket, SBI, Adani Wilmar, Fab India, and Flipkart.

We specialize in creative brand-building strategies, campaign execution, and delivering measurable results that enhance brand presence and engagement.

Company Website: www.excellentpublicity.com

LinkedIn: Company LinkedInInstagram: Company Instagram

Job Summary:

- We are seeking an experienced Group Head - BTL Advertising to lead and execute media planning, buying, and implementation of Below-the-Line (BTL) campaigns.

- The ideal candidate will have hands-on experience in media buying and planning, vendor management, and campaign execution.

- This role demands excellent organizational, negotiation, and communication skills, with the ability to work effectively in a fast-paced environment.

- The candidate should also be open to travel as per business requirements.

Roles & Responsibilities:

Media Planning & Buying:

- Develop and execute media plans for new and existing clients.

- Identify and acquire the right media spaces and assets for targeted brand exposure.

- Evaluate and negotiate with media vendors to ensure cost-effectiveness and quality placements.

- Monitor and track the effectiveness of campaigns to ensure client objectives are met.

Campaign Execution & Management:

- Oversee the end-to-end execution of BTL campaigns, ensuring timelines and budgets are adhered to.

- Manage the day-to-day implementation, optimization, and performance tracking of on-ground and digital BTL campaigns.

- Coordinate with internal teams and external vendors to ensure seamless campaign delivery.

- Prepare and maintain campaign flowcharts, buying guidelines, budget summaries, plan implementation reports, and competitive analysis.

Strategy & Analysis:

- Develop innovative and strategic media plans to maximize brand reach and engagement.

- Analyze campaign performance metrics and optimize strategies for future campaigns.

- Conduct market research to stay updated on industry trends and competitive insights.

Vendor & Stakeholder Management:

- Build and maintain strong relationships with media vendors, suppliers, and partners.

- Ensure smooth coordination between internal teams, external agencies, and clients.

- Negotiate vendor contracts to achieve the best media placements at optimal pricing.

Client Servicing & Communication:

- Serve as a point of contact for clients, ensuring smooth communication and project execution.

- Provide regular campaign updates and performance reports to clients.

- Work closely with clients to understand their brand objectives and tailor media strategies accordingly.

Key Skills & Qualifications:

- Proven experience in BTL media buying, planning, and execution.

- Strong negotiation and vendor management skills.

- Excellent communication and interpersonal skills.

- Ability to manage multiple projects simultaneously in a fast-paced environment.

- Analytical mindset with the ability to measure campaign performance and optimize accordingly.

- Proficiency in using media planning tools and software.

- Willingness to travel as required for campaign execution and client/vendor meetings.