Evoort Solutions - Digital Brand Manager

About the company:

Evoort Solutions, a leading provider of ERP, Data Management and Analytics, Cloud solutions and IoT Solutions is seeking a passionate and results-oriented Digital Brand Manager to join our growing team and Lead our Marketing function.

This is a strategic role and you will play a pivotal role in elevating our brand awareness and reputation, establishing Evoort Solutions as a thought leader in the digital transformation space, and driving qualified leads through innovative marketing initiatives.

Responsibilities:

Develop and execute a comprehensive digital marketing strategy aligned with company objectives, focusing on building brand awareness, lead generation, and customer acquisition.

Overhaul and optimize our website to improve user experience, brand messaging, and lead conversion rates.

Spearhead the creation of high-quality content (blogs, articles, white papers, case studies, etc. ) that showcases our expertise, educates the target audience, and positions Evoort Solutions as a trusted advisor in digital transformation.

Lead the development and execution of targeted social media campaigns across key platforms (LinkedIn, Twitter, etc. ) to engage with potential customers, industry influencers, and thought leaders.

Manage and optimize online advertising campaigns (PPC, social media advertising) to generate qualified leads and maximize return on investment (ROI).

Analyze marketing performance data (website traffic, lead generation, social media engagement) and leverage insights to refine strategies and optimize campaigns.

Stay abreast of the latest digital marketing trends and technologies, and implement innovative tactics to stay ahead of the curve.

Collaborate with internal teams (BU teams, Marketing, Sales, HR) to ensure marketing initiatives are aligned with overall business goals.

Qualifications:

Bachelors in English literature / Journalism / Mass Communication or MBA in Marketing.

Proven track record of success elevating brand reputation and in developing and executing successful digital marketing campaigns, measure campaign outcomes and drive continuous campaign improvements.

Strong understanding of SEO (Search Engine Optimization) principles and content marketing best practices.

In-depth experience in social media marketing and community management across various platforms.

Knowledge of online advertising platforms (PPC, social media advertising) and campaign management.

Excellent analytical and data-driven decision-making skills.

Creative and strong writing skills with the ability to craft compelling and informative content.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

Passion for the digital transformation landscape and a strong understanding of the evolving technology trends.

Bonus points:

Experience in marketing automation platforms (HubSpot, SuiteCRM, etc.

Experience with Google Analytics.

Experience in content creation for video and other multimedia formats.

Evoort Solutions offers a competitive compensation and benefits package, and the opportunity to work in a fast-paced and dynamic environment.

If you are a creative, results-oriented marketing professional with a passion for digital transformation, we encourage you to apply!