Evoort Solutions - Brand Manager cum Digital Marketer

Brand Manager cum Digital Marketer

Evoort Solutions, a leading provider of ERP, Data Management and Analytics, Cloud solutions and IoT Solutions is seeking a passionate and results-oriented Digital marketing Manager cum Brand Manager to join our growing team and Lead our Marketing function.

This is a strategic role and you will play a pivotal role in elevating our brand awareness and reputation, establishing Evoort Solutions as a thought leader in the digital transformation space, and driving qualified leads through innovative marketing initiatives.

Responsibilities:

- Develop and execute a comprehensive digital marketing strategy aligned with company objectives, focusing on building brand awareness, lead generation, and customer acquisition.

- Overhaul and optimize our website to improve user experience, brand messaging, and lead conversion rates.

- Spearhead the creation of high-quality content (blogs, articles, white papers, case studies, etc. ) that showcases our expertise, educates the target audience, and positions Evoort Solutions as a trusted advisor in digital transformation.

- Lead the development and execution of targeted social media campaigns across key platforms (LinkedIn, Twitter, etc. ) to engage with potential customers, industry influencers, and thought leaders.

- Manage and optimize online advertising campaigns (PPC, social media advertising) to generate qualified leads and maximize return on investment (ROI).

- Analyze marketing performance data (website traffic, lead generation, social media engagement) and leverage insights to refine strategies and optimize campaigns.

- Stay abreast of the latest digital marketing trends and technologies, and implement innovative tactics to stay ahead of the curve.

- Collaborate with internal teams (BU teams, Marketing, Sales, HR) to ensure marketing initiatives are aligned with overall business goals.

Qualifications:

- 5+ years of experience in digital marketing, within the B2B technology and analytics sector.

- Bachelors in English literature / Journalism / Mass Communication or MBA in Marketing.

- Proven track record of success elevating brand reputation and in developing and executing successful digital marketing campaigns, measure campaign outcomes and drive continuous campaign improvements.

- Strong understanding of SEO (Search Engine Optimization) principles and content marketing best practices.

- In-depth experience in social media marketing and community management across various platforms.

- Knowledge of online advertising platforms (PPC, social media advertising) and campaign management.

- Excellent analytical and data-driven decision-making skills.

- Creative and strong writing skills with the ability to craft compelling and informative content.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

- Passion for the digital transformation landscape and a strong understanding of the evolving technology trends.

Bonus points:.

- Experience in marketing automation platforms (HubSpot, SuiteCRM, etc.

- Experience with Google Analytics.

- Experience in content creation for video and other multimedia formats.

- Evoort Solutions offers a competitive compensation and benefits package, and the opportunity to work in a fast-paced and dynamic environment.

- If you are a creative, results-oriented marketing professional with a passion for digital transformation, we encourage you to apply!.