Event/Sponsorship Marketing - Digital Transformation Business - Consultancy Firm

MNC Consultancy - Event Marketing

About the MNC Consultancy

- The company is getting into Digital Transformation business, which is still an unchartered area, worldwide

- The company has been traditionally into advertising.

- The company feels that its own culture, flexibility, consumer understanding and risk-taking give us an edge on other traditional consulting firms.

- While Company will have employees dedicated to business consulting, it will also pool CEOs and leaders from across its advertising business and even outside getting the best of breed experts who have built businesses to create teams on a project-by-project basis.

- Its business model is a break from what clients have come to expect from traditional consultants, which charge clients for their time. It won't just advise on strategy, but it will also build products, campaigns, and infrastructure, with mantra of 'consultants that make'. Clients will see real results and business model is also tuned around delivering results. In the long run, it may take a share of revenue from the upside.

- It will bring out a fresh approach in the consulting industry by having entrepreneurs/ business leaders (within & outside the company) as Subject Matter Experts who have executed and created real business success rather than pure-play consultants. Clients will see them working as execution partners, pushing their teams and making things happen. It will be hands on approach where company will get its own hands dirty. Besides clients will see depth of knowledge from folks who are true digital business leaders & entrepreneurs.

Key focus areas for the company :

- Growth Consulting for companies (promoter workshops, promoter coach, organisation transformation, organization growth, Digital Business turnarounds inside large companies etc)

- AI & Big Data (Data strategy, Org transformation with AI, AI tools and implementations, marketing command centers, Customer value exchange etc.)

- Marketing Transformation /CRM Consulting (Martech consulting/ data driven marketing)

- Innovation (Blockchain, IOT, Creative strategy, content strategy, Transmedia, Setting up startup accelerators, business on cloud, future of work, new digital businesses etc)

Experience :

- B2B Events specialists ie people who have built large B2B event properties and have sold sponsorships/ partnerships . Have P&L responsibility for the events

- Will be involved in marketing events exhibitions, award shows, seminars, meetings, and sales collecting memberships

- Be involved in the planning of Partner invitations by identifying and analyzing market potential near the venue

- Coordinate with the members and non-members near the venue and prepare a list of proposed partners to be invited for the events

- Communicate with the prospective approved list of invitees for their travel itinerary, documentation and event coordination

- Travel across various locations, invite and confirm partners as planned

- Follow-up with admin on the ticketing process and share the same with the invited retailer

- Connect and pitch for new or renewal of memberships, magazine advertisements & mobile apps to partners and newer associations

Ideally Coming from companies like : Agencyfaqs/Exhange4media/SHRM/Adtech/Geospatial media/ Times of India/ HT