Evenflow - Business Analyst

About Evenflow :

We buy and build eCommerce-first brands. We Acquire & build e-commerce brands. We specialise in growing e-commerce brands from managing inventory, performance marketing, on platform merchandising, cataloging and even new product development.

- This role is part of the Growth team which focuses on scaling the management of our Seller Reports and ultimately empowering the overall commercial growth opportunities.

- As a Business Analyst, you will have ownership of helping Evenflow's Growth team to deliver their best work, by creating, optimizing and delivering growth analysis and reports.

- Growth is on a journey of developing extensive marketing automation, in order to deliver the right marketing experience, to the right customers at the right time.

- As a Business Analyst, you will provide reports and data insights that will help prioritize our efforts in order to create the best seller and business results.

- Your impact comes from your accountability in delivering analysis, insights, and reports that are robust, actionable and embedded in a clear storyline. You prioritize requests for new or ad-hoc analysis. Moreover, you independently initiate new analysis that contributes to our business and decision-making. Automating current and new frequent reports lists high on your agenda.

You will be part of the team that is responsible for growth to our sellers, to empower and grow our business.

Responsibilities :

- Build analysis and reporting that help our teams understand the performance of digital marketing channels

- Perform both ad hoc analysis and regular weekly, monthly and quarterly reports

- Optimize the automation of regular reports

- Identify challenges, opportunities and actions items.

- Present the data, insights and action points in a logical and visual storyline,

- Ensure that your stakeholders understand the storyline and implications of your analysis and make a well-informed decision.

- Challenge the status quo by designing experiments to grow results.

- Collaborate and establish long-term, productive relationships within the organization.

- Share insights across Source-wise LTV, Category-wise calling metrics, Competitor Analysis (Weekly) - Pricing, Reviews and Ratings

- Report visualisation across Source-wise Cost Per Purchase, Cost Per Cart Abandonment, Weekly CAC%, Bottomline and Topline Revenue Tracking

Skills :

- 4+ years of experience in data analysis and reporting in a digital marketing environment.

- Experience in creating performance reports of multiple digital marketing channels (web, email, social, advertising, events etc.).

- Analytical mastermind, with a statistical background

- Creative approach and a - experiment and learn- mindset

- Understanding of and experience with SQL and relational databases.

- Highly proficient in using data analysis, reporting and visualization tools: Metabase, Salesforce, Google Analytics and Google Studio, Excel and Google Sheets reporting.

- Exceptional oral and written communication with the ability to visualize data insights and create a storyline that captures the audience.

- Business acumen to quickly understand Evenflow's objectives and key results and the way all parts of the company work together to realize our ambitions.

- Excellent organizational skills, ability to prioritize tasks, and manage time efficiently.

- High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks.

- Self-starter with the ability to collaborate across teams and parts of the organization to deliver results.

- Thrive in a fast-paced environment and take ownership of your work