etrade Online - Brand Marketing Manager

Job Description: Brand Manager / Assistant brand manager

About Us:

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space.

eTrade is the leader in six categories on Amazon.in ecosystem including some key categories like Home, Auto, L&G, Pets, Amazon Devices and Private Labels (Solimo & Basics). We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.

The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential.

We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.

Roles and responsibilities:

- Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media

- He/She will be responsible for the design and delivery of customer communication across all touch points.

- Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preference

- Assist in developing an annual brand calendar, manage budgets and track expenditures

- Ensure adherence of brand guidelines across all touchpoints

- Design, and track brand health parameters through research

- Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders

- Map competition on product offerings/features, advertising and marketing initiatives and publish the actionable insights regularly

- Track communication best practices across industries and share with internal stakeholders to derive inspiration

- Ensure our e-commerce store is regularly updated with new products and promotions

- Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts

- Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.

- Negotiating with multiple vendors, getting PO raised and invoicing done

- Strategize still shoots with photographers, product unboxing videos, product descriptor videos with the agency. Managing end to end operations to deliver the final and finished creative / images, videos.

- Knowledge of uploading A+ content, listings on E-commerce portals

The Ideal Candidate:

- Minimum 4+ year experience in handling E-commerce brands

- Excellent communication and presentation skills

- Organizational and time-management skills for meeting deadlines in a fast-paced environment

- Desire to continue building skill set with education and training

- Bachelor's degree in marketing, Communications, Business Management, or a similar discipline

- Superior interpersonal and communication skills

- Strong analytical skills and the ability to make strategic, data-driven decisions

- Experience with E-commerce platforms

What's in it for you?

- Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers

- Work in an ideal place for ground-breaking improvements in technology & brand

- Continuous mentorship from leaders & peers

- Progressive & Employee First policies

- A young, cool, vibrant & high-performance culture

- Competitive pay as per Market benchmarks