Posted By
Harshima Tiwari
Senior Associate - Talent Acquisition at eTrade Marketing P Ltd
Last Login: 17 October 2024
Posted in
Sales & Marketing
Job Code
1463574
Job Description: Brand Manager / Assistant brand manager
About Us:
Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space.
eTrade is the leader in six categories on Amazon.in ecosystem including some key categories like Home, Auto, L&G, Pets, Amazon Devices and Private Labels (Solimo & Basics). We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.
The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential.
We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.
Roles and responsibilities:
- Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media
- He/She will be responsible for the design and delivery of customer communication across all touch points.
- Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preference
- Assist in developing an annual brand calendar, manage budgets and track expenditures
- Ensure adherence of brand guidelines across all touchpoints
- Design, and track brand health parameters through research
- Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders
- Map competition on product offerings/features, advertising and marketing initiatives and publish the actionable insights regularly
- Track communication best practices across industries and share with internal stakeholders to derive inspiration
- Ensure our e-commerce store is regularly updated with new products and promotions
- Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts
- Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
- Negotiating with multiple vendors, getting PO raised and invoicing done
- Strategize still shoots with photographers, product unboxing videos, product descriptor videos with the agency. Managing end to end operations to deliver the final and finished creative / images, videos.
- Knowledge of uploading A+ content, listings on E-commerce portals
The Ideal Candidate:
- Minimum 4+ year experience in handling E-commerce brands
- Excellent communication and presentation skills
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- Desire to continue building skill set with education and training
- Bachelor's degree in marketing, Communications, Business Management, or a similar discipline
- Superior interpersonal and communication skills
- Strong analytical skills and the ability to make strategic, data-driven decisions
- Experience with E-commerce platforms
What's in it for you?
- Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers
- Work in an ideal place for ground-breaking improvements in technology & brand
- Continuous mentorship from leaders & peers
- Progressive & Employee First policies
- A young, cool, vibrant & high-performance culture
- Competitive pay as per Market benchmarks
Didn’t find the job appropriate? Report this Job
Posted By
Harshima Tiwari
Senior Associate - Talent Acquisition at eTrade Marketing P Ltd
Last Login: 17 October 2024
Posted in
Sales & Marketing
Job Code
1463574
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