ETML by McKinsey - Senior Manager - SEO

ETML acquired by McKinsey

Overview:

ETML is India's leading growth advertising and analytics company, driving the digital growth of top brands such as Atomberg, Lenskart, Kapiva, Mamearth, Urban Company, Forest Essentials, Licious, Edureka and many more. Trusted by over 500+ brands, ETML has been a strong pillar in their data-driven digital growth, boasting a high success as well as retention rate. With over 11 years of excellence, we take pride in the expertise and dedication of our team of 250+, comprising highly skilled and motivated alumni from IIMs, IITs and other tier-1 colleges.

Job Responsibilities:

- Develop and execute successful SEO strategies.

- Conduct keyword research to guide content teams.

- Review technical SEO issues and recommend fixes.

- Optimize website content, landing pages and paid search copy.

- Direct off-page optimization projects.

- Collect data and report on traffic, rankings and other SEO aspects.

- Work with social media and PPC teams to optimize campaigns.

- Regularly perform thorough keyword research.

- Identify key SEO KPIs

- Monitor redirects, click rate,bounce rates and other KPIs.

Skills Required:

- Proven experience as SEO manager or similar role.

- Knowledge of standard and current SEO practices.

- Knowledge of HTML/CSS.

- Experience with SEO reporting.

- Familiarity with relevant tools and web analytics tools.

- Excellent communication skills.

- Strong organizational and leadership skills.

- Analytical mindset with numeric aptitude.

- Excellent problem solving & analytical skills & combine creativity with strong quantitative skills.

- Above 80% in class 10th & 12th Mathematics score.

- Should be from a Tier 1/Tier 2 college.