Ethiek - Associate - Growth Strategy & Marketing

About the company and the role:

Registered under the name Klar Care Services Private Limited (Klar), Klar has two brands:

- Laundromania - sustainable premier laundry and dry cleaning service provider

- Ethiek - sustainable detergent brand

- The company is founded by Ms. Ayushi Pande & Mr. Pashupathy Gopalan.

- Ayushi, an alumina of Lady Sri Ram College and London School of Economics, has over a decade of entrepreneurial experience in sustainable space.

- Pashupathy, with an MBA from Stanford Business School, runs various companies in the sustainable space.

Job Role:

Given that the company is currently in its initial stages of growth, the potential candidate will get a hands-on experience in strategizing and running the business. The role will include:

Ethiek - sustainable detergent company

Being launched in June 2023, Ethiek is a brand at a very nascent stage, and the candidate is expected to take complete hold of the brand and its business:

1. Understanding the business vertical and market demand

2. Crafting marketing and growth strategy to increase market share in the fabric care segment

3. Specifically develop expertise and drive sales through e-commerce channels such as Amazon, Flipkart, Jiomart and other Quick Commerce channels

4. Completely study the competition in the market and come up with marketing strategies and creative ideas to do better than the competition

5. Understand the competitive advantage of the business and constantly strive to make it better

6. Come up with ideas and help in new product development within the fabric care space

7. Help in raising funds for the business and prepare investor pitch and budgets

8. Revaluate product pricing on ongoing basis to factor in the market scenario

9. Address creatively the challenges that may arise in business functioning

10. Inventory and logistics management

11. Coordination with various business partners (designers, performance marketing companies, web developers, raw material suppliers etc.) to fulfil the business needs

Laundromania:

1. Data analytics

2. Discourse on the business growth strategy

The above is an indicative job description. Given the company is a start-up, the job profile is quite dynamic and we are looking for someone who is very flexible with working in different dimensions and is a keen learner.

This is a full-time job position based in Mumbai (Mahim) and the office is operational for 5 days a week.

Preferred candidates: A prior experience in the D2C business is a must. Chartered Accountants, MBAs, graduates from esteemed institutions with exemplary academic and extra-curricular performance is a plus.