Ethics Express - Specialist - Social Media

Work experience: 2-3 years

Candidate with experience in FMCG brands apply only (Mandatory).

Key Responsibilities:

Social Media Strategy:

- Develop and implement comprehensive social media strategies that align with our D2C brand's goals and target audience.

- Utilize data-driven insights and market research to inform strategy development.

Content Creation:

- Produce engaging and user-centric content across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn and others.

- Create a variety of content formats, including images, videos, infographics, stories, and interactive posts.

Community Engagement:

- Foster meaningful interactions with the online community by responding to comments, messages, and mentions in a timely and engaging manner.

- Build and maintain relationships with followers and brand advocates.

Campaign Management:

- Plan, execute, and manage social media advertising campaigns to boost brand visibility, engagement, and conversions.

- Monitor and optimize ad performance to ensure maximum ROI.

Content Calendar:

- Maintain a well-organized content calendar that schedules and tracks social media posts, ensuring consistency and relevance.

- Adapt content to reflect real-time trends and news in the D2C industry.

Analytics and Reporting:

- Monitor social media metrics and provide regular reports on performance, using data to refine strategies and content.

- Identify opportunities for growth and improvement based on key performance indicators (KPIs).

Qualifications:

- Bachelor's/ Master's degree in Marketing, Communications, or a related field.

- Proficiency with social media management tools and analytics platforms.

- Strong knowledge of the latest social media trends, algorithms, and best practices.

- Exceptional communication and writing skills.

- Graphic design and video editing skills are a plus