Ethics Express - Content Writer - FMCG/OTC Domain

We are hiring for the position of Content Writer having Experience in FMCG/ OTC (Health & Wellness).

Work experience : 2-4 years.

Working Hours : 5.

5 Days/Week.

Must Have : Excellent Writing & Communication Skills.

Key Responsibilities:.

Content Creation:.

- Research and produce informative and engaging content for various platforms, including websites, blogs, social media, newsletters, and promotional materials.

- Write articles, blog posts, press releases, case studies, whitepapers, and other content related to logistics, supply chain, and transportation topics.

SEO Optimization:.

- Implement SEO best practices to ensure that content is search engine-friendly and can reach a broader audience.

- Utilize keywords, meta tags, and other SEO strategies to improve content visibility and rankings.

Industry Research:.

- Stay up-to-date with industry trends, market developments, and logistics innovations to incorporate relevant information into content.

Editing and Proofreading:.

- Review and edit content for clarity, grammar, spelling, and consistency.

- Ensure that all content aligns with the company's tone, style, and branding guidelines.

Content Strategy:.

- Collaborate with the marketing team to develop content strategies and calendars that support business goals.

- Create content plans and schedules to ensure regular and consistent content delivery.

Qualifications:.

- Degree in English, Journalism, Marketing, or a related field (or equivalent work experience).

- Proven experience as a content writer, ideally in the logistics or transportation industry.

- Strong written communication skills with a keen eye for detail.

- Excellent understanding of SEO principles and digital marketing concepts.

- Proficiency in using content management systems (CMS) and relevant writing and editing tools.

- Familiarity with logistics, supply chain management, or related industries is a plus.