Esper - Manager - Performance Marketing

Esper is an inventive startup, and the industry's first DevOps platform designed to provide a simple, safe and secure way for engineering and DevOps teams to release applications and manage smart Android devices in production. At Esper we believe that customers get the most out of their Android fleet when they can focus more on their business-critical applications and their key workflows--as opposed to spending dollars to create and maintain systems to deploy and maintain applications. 

We believe tailoring, and regularly updating Android devices to meet the purpose set by the customer brings about an unprecedented level of security to the fleet along with lighting up superior and delightful experiences. Using Esper, customers can control the quality of their deployments, and automatically roll back failed ones, saving time and reducing the need for managing devices individually with manual oversight. Esper allows its customers to control every aspect of their device-fleet and go as far as real-time debugging of applications on a remote device when required.

As a Performance Marketing Manager, you will be responsible for managing all paid & performance marketing initiatives for inbound lead generation and ABM campaigns. You will work in a high growth early-stage environment with constant change. Create marketing campaigns and come up with cost-effective marketing strategies that Acquire & Activate leads and prospects. You will be working closely with the business development and product team to come up with detailed marketing plans for all paid media channels.

Responsibilities :

- The performance marketing manager will be responsible for the Acquisition and Activation of potential leads & prospects.

- Lead the execution of inbound marketing campaigns from start to end.

- Help develop and launch 1 : many account-based marketing programs to successfully engage accounts and decision-makers, moving them effectively through the buyer's journey.

- Create a framework to set and evaluate goals for every campaign.

- Work cross-functionally with sales and marketing teams to define and establish campaign workflows.

- Track and report on KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels. Measure and report performance & growth on a monthly basis.

- Curate insights from LinkedIn Business Manager, Google Analytics, Google Ads Manager and ABM tool on customer segmentation and journey.

- Validate optimization hypotheses through periodic A/B testing. Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.

- Help support weekly and monthly reporting of channel metrics, goals, and other KPIs. Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

Key Skills :

- 5 - 10 yrs of professional experience.

- Demonstrable experience in leading and managing advertising campaigns on Google search network, LinkedIn and display network.

- You have a deep understanding of Google ads and Google Analytics.

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems.

- Willingness to roll up your sleeves and execute as opposed to creating strategies.

Good To Have :

- Familiar with ABM tools (Terminus / Triblio / Rollworks)

- Exposure to B2B marketing across geographies.