Equentis - Product Marketing Lead

What is the role?

- We are looking for a Product Marketing Manager, who will be responsible for developing and executing strategies to drive product adoption.

- In this role, you'll be involved with marketing strategy from beginning to end & will create narratives, programs, and campaigns.

- The incumbent will work closely with cross-functional teams, including marketing & sales, product, data analytics, to optimize and scale our marketing efforts.

Key responsibilities:

- Determining positioning, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base.

- Conceptualize, build out, execute, and measure marketing initiatives end-to-end.

- Work closely with the product & marketing teams on launches, positioning, messaging, events, website, social, campaigns, marketing assets, and customer-facing programs Work with Product teams to identify critical user journeys for consumers.

- Identify important opportunities to drive step-changes in user growth, increase user engagement with product features, and drive user adoption of existing features.

- Analyse, design, and optimize funnels to drive user action towards key desired actions that lead to retention and business metrics.

- Design user growth experiments and create scaled user lifecycle programs that drive product adoption and engagement.

- Drive consensus, and prioritize ideas to drive growth, and work across functions and channels to implement cohesive user lifecycle strategy and supporting initiatives.

- Lead internal/external communication strategy for sharing actionable, incisive findings and insights, and generate from product and engineering partners to drive action on these insights

- Identify right activation channels based on customer buying journey, which is effective for the specific customer segments.

- Define metrics and dashboards for monitoring and evaluating marketing success.

- Measure selected marketing campaigns by establishing objectives and targets, tracking and analysing performance, report return-on-objectives.

What are we looking for?

- Master's degree in marketing, business, or a related field.

- Experience with technology/ digital first businesses.

- Experience with managing large campaigns and bringing new products or features to market 3-5 years of proven experience in go to market deployment role.

- Experience influencing & collaborating with internal and external marketing & sales stakeholders and working across cross-functional teams.

- Proficient in data analysis, with the ability to extract actionable insights from large data sets.

- Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

- Exceptional communication and presentation skills.

Must Have's:

- Customer-first approach: That's the North Star.

- Everything we do is to make our users investment experience better & rewarding

- Ownership: We don't just sport lab coats, but we experiment-a lot.

- And we take complete ownership

- Data-driven: The source of truth.

- Simple as that.

Note: Only candidates having expertise in product marketing roles marketing should apply.

- Minimum 3 years of experience in core marketing/digital revenue / marketing automation is mandatory