Equentis - Brand Manager

Key responsibilities:

- Develop brand strategy and define the company's annual marketing roadmap both online and offline.

- Drive Share of voice with an aspiration to be a category leader.

- Serve the role of brand custodian for all communications from tactical, internal, external to social media by creating brand marketing playbook & guidelines.

- Brief external and in house creative teams on content requirements and ensure brand guidelines are adhered to.

- Devise brand identity, positioning, architecture & ensure our brand message is strong and. consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Define core TG, value proposition & elasticity's around core benefits & create short, long term. brand strategy.

- Create cadence for consumer research, competition research and brand tracking on core brand attributes & full funnel criteria.

- Liaise with design and media agencies to share brief on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution.

- Manage and control the brand portfolio budget.

- Create monthly, quarterly and annual plans ensuring budget vs actual compliance on spend inputs, leads & outcome metrics.

- Develop & execute customized plans for both top line and bottom-line growth of company.

- Develop and manage a fit-for-course agency network, in house team to ensure effective and efficient execution of brand strategy across mediums eg. Digital, Radio, TV, OOH etc.

- Plan and execute branding initiatives, ATL and BTL activities for the brands

- Set, monitor and report on team goals.

- Identify opportunities to reach new market segments and expand market share.

- Monitor competition (acquisitions, pricing changes and new products and features).

What are we looking for?

- Should have a degree in marketing, business administration.

- MBA with at least 6 years of work experience (ideally in planned / high involvement categories).

- Ability to understand consumer journey's & intervene to drive brand salience.

- Ability to balance creativity and analytics.

- Strong understanding of current e-commerce trends and best practices.

- Team player; ability to partner and negotiate with cross-functional team to successfully deliver client needs.

- Prior experience leading a team is a must, as is the ability to motivate and rally a team around a common vision.

- Promotes a culture of teamwork across organizational boundaries.

- Experience building communications strategies to deliver business KPIs highly desirable.

Must Have's:

- Customer-first approach: That's the North Star.

- Everything we do is to make our users.

- investment experience better & rewarding.

- Ownership: We don't just sport lab coats, but we experiment-a lot.

- And we take complete ownership.

- Data-driven: The source of truth.

- Simple as that