Epsilon - Senior Marketing Strategic Consultant

About the job:

Company Description:

When you are one of us, you get to run with the best. For decades, weve been helping marketers from the worlds top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilons best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description:

- As part of Epsilon's market-leading Digital Strategic Services team, you will contribute to and lead work with Fortune 500 companies to help them optimize Interactive marketing strategies and tactics with a focus on digital channels with an emphasis on Social Media.

- Using your analytical skills and online marketing experience, you will help these world-class clients gain unique insights into their overall performance and help them use this insight to drive better marketing ROI. In addition, you will develop, create, and evangelize new and existing digital strategy offerings throughout Epsilon.

- The ideal candidate for this position will have a combination of interactive direct marketing and quantitative analytical skills, along with proven experience helping improving marketing performance.

Responsibilities:

- Lead consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performance

- Ability to understand clients business and business needs quickly to create unique innovative solutions to ensure they meet their acquisition, revenue and consumer experience goals

- Participate in new client pitches and new business development initiatives

- Develop POVs, Industry White Papers and Company Wide Educational Opportunities

- Work with industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients

- Provide quantitative and strategic marketing consulting services to new and existing clients

- Perform ongoing program and competitive audits

- Be able to apply strong social media skills to ensure clients growth

- Execute tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROAS in paid campaigns

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluate emerging trends and technologies. Provide thought leadership and insightful POVs when appropriate

- Develop close relationships with clients and with internal stakeholders

- Participate in developing new business, identify growth opportunities within projects and existing client relationships

Qualifications:

- 5+ years of professional search experience

- Degree in an analytical/marketing/advertising discipline is ideal but not required

- Strong quantitative and analytical skills required

- Proven success developing and implementing Social Media Strategies:

- Paid Social Strategy and Activation Knowledge

- Organic Social and influencer marketing experience

- Social listening experience

- Paid Social media experience

- Superb communication, presentation, and public-speaking skills

- Certified on social media platforms is a plus