Epsilon - Senior Marketing BSA Role

Summary :

The Marketing BSA Senior will be a subject matter expert in design, development, testing and execution of multi-channel marketing campaigns. BSA will work closely with clients, account delivery teams and US stakeholders to ensure accurate and timely delivery of account deliverables, with a focus on defining new and executing existing client campaigns.

Duties and responsibilities :

- Act as a SPOC for the onshore and client teams

- Create Campaign Specs/ BRDs based on the Client discovery/ intake

- Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams

- Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build complex flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns.

- Build waterfall and ad-hoc reports based on business requirements

- Proactively work to improve delivery quality, repeatability and on-time delivery of Campaigns and looking for areas of improvement, implementing, and governing these standards.

- Able to have effective client meetings, negotiate deliverables, and drive successful outcomes.

- Help in developing and implementing best practices, standards, methodologies, etc around Campaign processes & automation.

- Mentor & coach BSAs

Qualifications :

- 5+ years of relevant work experience in the database marketing space

- Background in (or strong understanding of) CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.

- Experience in the execution of multi-channel marketing programs/operation across multiple accounts.

- Hands-on working experience in IBM UNICA Campaign or Adobe Campaign Marketing Automation tools.

- Proficient understanding of data warehouse and data mart concepts

- Strong SQL skills, must be able to write complex queries

- Experience translating business requirements into functional/business specifications, creating test plans, and developing quality assurance methodologies.

- Developing a process to optimize or automate flowcharts/ workflows

- Detail-oriented, able to multi-task, prioritize and able to quickly change priorities

- Excellent written and communication skills

- Good time management

Salary : 11-21 LPA