Epsilon - Marketing BSA Role

Summary : The Marketing BSA will design, develop, test and execute multi-channel marketing campaigns. BSA will work closely with clients, account delivery teams and US stakeholders to ensure accurate and timely delivery of account deliverables, with a focus on building new and executing existing client campaigns.

Duties and responsibilities :

- Understand Campaign Specs/ BRDs based on Client discovery/ intake.

- Follow SDLC lifecycle to build multi-channel marketing campaigns creating functional specs (FSDs), build complex flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns.

- Build waterfall and ad-hoc reports based on business requirements.

- Proactively work to improve delivery quality, repeatability and on-time delivery of Campaigns and update the status to respective stakeholders.

- Able to have effective client meetings, understand deliverables, and drive successful outcomes.

- Help in developing and implementing best practices, standards, methodologies, etc around Campaign processes & automation.

Qualifications :

- 2+ years of relevant work experience in the database marketing space.

- Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.

- Experience in the execution of multi-channel marketing programs/operation across multiple accounts.

- Hands-on working experience in IBM UNICA Campaign or Adobe Campaign Marketing Automation tools.

- Understanding of data warehouse and data mart concepts.

- Strong SQL skills, must be able to write queries.

- Experience translating business requirements into functional/business specifications and creating test plans.

- Detail-oriented, able to multi-task, prioritize and able to quickly change priorities.

- Excellent written and communication skills.

- Good time management.

Salary : 9-21 LPA