Epsilon - Campaign Developer - Marketing BSA

Job Title- Marketing BSA (ADOBE/UNICA Campaign Developer)

Experience : 4-7 years

Location : Bangalore

Open Position : 10

Marketing BSA (ADOBE/UNICA Campaign Developer)

A bit about Epsilon :

- We are the global leader in creating meaningful connections between people and brands. We work with 15 of the top 20 global brands and 8 of the top 10 Fortune 500 companies. How did we get this far? It is because of our team of thinkers and doers who together are the perfect blend of data, technology and creativity.

- They are fearless go-getters and creative innovators who have passion, determination and our support to make their ideas come to life.

- To know more about us, please visit india.epsilon.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.

A bit about who we are looking for :

- At Epsilon, we run on our people's ideas. It's how we solve problems and exceed expectations. Our team is now growing, and we are on the lookout for talented individuals who always raise the bar by constantly challenging themselves

What you'll do :

- Establishes database management systems, standards, guidelines and quality assurance for database deliverables, such as conceptual design, logical database, capacity planning, external data interface specification, data loading plan, data maintenance plan and security policy.

Summary :

- The Marketing BSA will design, develop, test and execute multi-channel marketing campaigns. BSA will work closely with clients, account delivery teams and US stakeholders to ensure accurate and timely delivery of account deliverables, with a focus on building new and executing existing client campaigns.

Duties and responsibilities :

- Understand Campaign Specs/ BRDs based on the Client discovery/ intake

- Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build complex flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns.

- Build waterfall and ad-hoc reports based on business requirements

- Proactively work to improve delivery quality, repeatability and on-time delivery of Campaigns and update the status to respective stakeholders.

- Able to have effective client meetings, understand deliverables, and drive successful outcomes.

- Help in developing and implementing best practices, standards, methodologies, etc around Campaign processes & automation

Qualifications :

- 4+ years of relevant work experience in the database marketing space

- Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.

- Experience in the execution of multi-channel marketing programs/operation across multiple accounts

- Hands-on working experience in IBM UNICA Campaign or Adobe Campaign Marketing Automation tools

- Understanding of data warehouse and data mart concepts

- Strong SQL skills must be able to write queries

- Experience translating business requirements into functional/business specifications and creating test plans

- Detail-oriented, able to multi-task, prioritize and able to quickly change priorities

- Excellent written and communication skills

- Good time management