Epicenter - AVP - Marketing

Job Responsibilities:

- Designs and deploys data-driven online marketing campaigns to create brand awareness and seize marketing opportunities in the USA.

- Deliver tangible results on both brand awareness, positioning and online campaigns.

- Develop and implement marketing strategies that increase demand and aid in revenue growth.

- Communicating organizational marketing plan and developing competitor research.

- Proven success in designing and implementing sophisticated customer journeys for the C-suite.

- Well-versed with TOFU, MOFU, and BOFU strategies.

- Driving the entire gamut of marketing and communications activities with accountability for sales enablement, content creation, thought leadership, demand generation, event management, analyst relations, account-based marketing, and digital marketing efforts.

- Produce ideas for promotional events or activities and organize them efficiently.

- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

Work Experience:

- Minimum of 10 years of experience in Online Marketing, with a proven track record in revenue generation through marketing campaigns in the USA.

- Experience in BPO, BPM, or Service Industry is a must.

- Strong leadership skills with the ability to build and manage high-performance teams.

- Excellent communication and collaboration skills with the ability to work cross-functionally.

- Solid understanding of digital marketing tactics and tools for organic and paid marketing.

- Strong analytical skills with the ability to enhance the effectiveness of marketing campaigns.

- Budget management experience with the ability to maximize ROI.

- Proven marketing campaign experience.

- Strong copywriting skills.