ePaylater - Manager - Digital Marketing

In this role you will manage the marketing activities (primarily digital) and work closely with the Management Team on a day-to- day basis. This is a high impact, fast paced role which needs someone with a good understanding of fintech, online campaigns, analytics and product. You will be responsible key metrics: Active Users, Transactions, and Marketing Spend. If you are looking for an entrepreneurial opportunity in one of India's fastest growing fintech startups, this role is for you. This role will suit an ambitious, hardworking and highly driven individual who has a proven track record of working within a role of this nature. Your key responsibilities will include the below:

- Overseeing all digital channels of the company including Email, Social media, SEO, SEM, video marketing, banners and other marketing activities

- Analyzing extensively what content works, what should be pushed where. Run PPC campaigns and SEO efforts

- Drive Social Media and brand engagement

- Special emphasis on overseeing Email Marketing - plans, segmentation, creatives since this is an important channel for us. Also, working with design team to build marketing collateral for offline channels.

- Creating weekly and monthly marketing plans and budgets for our different channels

- Tracking the success of different online marketing activities

- Driving landing page improvements to improve conversion of marketing campaigns

- Contribute to product development on desktop and mobile

- Enhancing the efficiency of our digital marketing activities through marketing automation

- Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets

- Contribute to customer life cycle management and building. Track and measure effectiveness

- Work with marketing agencies if/as and when required

Location: Gurgaon

Compensation: At par/better than industry standards.