Entrust Global Group - Senior Manager - Product Marketing

Role

We are seeking a Product Marketing Manager to take over our B2B software marketing and grow revenue in accordance with corporate goals. The successful candidate will be charged with developing engaging marketing programs particularly lead generation to reach the target audience for each product and inspire an increase in sales revenue.

The candidate will be responsible for providing entire product operations for the India center and empower the sales force with the information and be the champion for new product innovations.

Responsibilities :

- Develop comprehensive marketing plans to achieve marketing goals as per the defined objectives

- Work closely with the product development team to determine the most profitable course for each existing and new product

- Lead the marketing team (Digital lead generation, Social, SEO, PPC) to generate strong momentum ahead of new product launches and for existing products

- Create training materials and training programs for each member of the outside sales team

- Develop marketing strategy and plans, positioning, analyse campaign effectiveness/ROI, campaign optimization, reports and dashboards.

- Focus on implementing programs that consistently generate new, high quality leads for the products