Entrepreneur in Residence - Offline/Brand Marketing - Startup - eCommerce - IIM/XLRI/FMS/MDI

Silverpeople has been retained as client's exclusive partners to build their landing team from scratch.

Our client, based out of Bangalore, is looking for smart team oriented people who can get things done and entrepreneurs who have passion and drive to do something exhilarating and incredible. You will be a part of the founding team and will get an opportunity to make your own self-fulfilling teams. You will also be expected to wear multiple hats with fair amount of discretion and control.

Apply only if you are looking for a new and exciting startup which is one of its kind and if you enjoy working in an environment where creativity has no boundaries, where things move at internet speed, where you can expect unexpected to happen.

Role: EIR- Offline/ Brand Marketing

Job Purpose:

- To build a leading brand in eCommerce space.

- Develop and executed an overall consumer marketing and brand strategy, including digital marketing, that generates highest bang-for-buck in terms of driving high-quality consumer traffic for website/apps/ etc.

Responsibilities:

- Conceptualize, develop and implement Marketing Strategies, in order to achieve the revenue and profitability targets for the brands.

- Customer Acquisition: Drive initiatives related to Customer Acquisition such as advertising, consumer promotions, media management, digital & referral marketing.

- Customer Retention: Drive initiatives related to Customer Retention such as development and efficient execution of new/existing CRM & Loyalty programs, insights, customer-segment-specific programs etc.

- Brand Management: Includes brand communication, media relations, public relations. Ensuring consistent and relevant presence of the brands.

- New Ideas: Actively scout for new ideas and drive inorganic alliances in order to strengthen the bouquet of offerings to the consumer.

- Team Building: Responsible for the team, she / he is expected to build capability (training, developing and retaining) for the marketing function

- Agency Management: Liaise, guide, monitor and consistently evaluate the PR and Social Media agencies in order to ensure they achieve key deliverable.

- Budgeting: Plan and monitor brand wise budgets for every season and ensure that expenses are in accordance to the overall objectives.

- Relationship Management: Manage and strengthen critical relationships with media (fashion + retail beat), external partners, brand principals, franchisees (marketing centric) and consumers

Skills

- 7-10 years of marketing experience

- Preferable companies will be candidates from ecommerce/ FMCG with an inclination to digital marketing

- Preferred Institutes: IIMs or other top B Schools

eCommerce experience is mandatory for this role

CTC: Open (No bar for right candidate)

Deepika