Posted By
Posted in
Sales & Marketing
Job Code
1363768
- The CBO will lead P&L, business development, marketing, innovation and revenue growth initiatives. They will work with the CEO and the leadership to create a strong business roadmap while aligning and driving the team towards successfully achieving it.
Key Responsibilities :
- Lead the Business Development efforts and take overall responsibility for the P&L
- Develop and outline the Business Development strategy for the existing and new products to meet revenue goals, and subscription targets.
- You would be responsible primarily for implementing strategies to significantly boost customer lead generation and will closely work with marketing, sales and product teams and focus on driving growth and winning prospects across all our products.
- Your responsibilities will also include thought leadership and driving value creation for the company's existing and new product prospects, shaping smart solutions and leading specific customer engagement.
- You should also be a self-starter who is prepared to own, define, develop, and execute a roadmap to meeting all the go-to-market objectives which includes fine tuning them based on real metrics.
- You will also need to be adept at hiring, managing, interacting, communicating with the team such as sales, support, services teams, implementation, business development, marketing, partners, and professional services, as well as representing your teams performance to the management.
- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities and other growth initiatives to meet the company's revenue and earnings targets.
- Creating financial forecasts and projections along with other business related plans and documents to optimise the revenue generation and profitability potential. This includes reviewing these documents and strategies on a regular basis to plug all potential gaps.
- Create and execute a dynamic marketing and sales plan that will build the core product branding, including the development of a consistent message integrated across all programs, promotions, products, and services.
- Empower the sales team to deliver maximum results by optimising their processes through the use of technology tools and creation of efficient sales pipelines.
- Continuously monitor the pricing patterns within the market, checking the prices for the desired products regularly with respect to their competitiveness and value as perceived by the clients based on analytics and usage, deciding upon pricing from time to time on a need basis to ensure the products are sold with highest recoveries possible.
- Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities.
- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels.
- Evolve systems for establishing a relationship management system in order to increase productivity and sales conversions.
Qualifications & Experience :
- 15+ years of experience from a B2B/SaaS startup background
- Prior leadership role managing P&L responsibilities
- MBA from a premier institute preferred
- Ability work with cross functional teams
- Excellent communication skills
- Ability to grow and mentor a team
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Posted By
Posted in
Sales & Marketing
Job Code
1363768
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