Entigrity - Digital Marketing Specialist

- A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns.

- Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

Digital Marketing Specialist Duties and Responsibilities:

- Digital Marketing Specialists should compare your company's advertising techniques and offerings with those of competing businesses.

- They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.

- They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company's ad projects and buy your products.

Duties will often include the following:

- Research advertising trends

- Research competitors' pricing and products

- Decide on appropriate placement of ads

- Determine what content will reach customers

- Develop projects to create content

- Publish digital marketing content online

- Implement email marketing campaigns

- Measure digital traffic

- Monitor social media and Google Analytics

- Optimize paid advertising campaigns using SEO and other tools

- Report on the growth and analytics of campaigns to stakeholders

- Scale campaigns to maximize ROI

- Monitor project status and budget

- Conduct market research to inform campaigns

- Brainstorm and implement experiments and conversion tests

- We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.

- However, common day-to-day tasks of a digital marketing specialist include:

- Increasing website traffic to a company's website and social media posts

- Creating digital content

- Uncovering relevant audience types

- Building email campaigns

- Optimizing the website experience for users

- Analyzing data and gathering insights about the company's digital marketing performance