Enlite - Senior Digital Marketing Manager

Senior Digital Marketing Manager

About Enlite : Enlite is disrupting the traditional ways of managing real estate by launching world's first Operating system for Real Estate!

We all know about the operating systems Android & iOS and how they changed the world, this solution will do same to all the infrastructures globally and make the first of its kind real smart buildings. This is your opportunity to be a part of the most disruptive and cutting edge solution created in the recent times and you get to be the creative person behind enabling and unleashing its potential.

Responsibilities :

- Creating Digital Marketing Strategies to optimize online traffic to the companys website

- Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing and SEO Copywriting.

- Creating effective SMM strategies to create a brand awareness in different social media channels

- Ensuring better user experience on the companys website including responsive design, engaging content and us

- Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them

- Design, build and maintain our social media presence

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Create and implement PR strategy with in-house team and external partners.

Requirements :

- Bachelor/Master's degree in Sales and Marketing from "A" School will be given preference

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Up-to-date with the latest trends and best practices in online marketing and measurement