Emversity - Manager - Social Media

Be A Part Of Emversity - An Education That Earns

The Who:

We are seeking a motivated and results-driven Social Media Manager to join our Dynamic team .The Social Media Manager will oversee the company's social media strategy to drive engagement, brand awareness, and business growth. This role involves creating content, managing social media accounts, analyzing performance metrics, and collaborating with other departments to ensure a cohesive and effective online presence.

Qualifications:

- Education: Bachelors degree in Marketing, Communications, Journalism, or a related field.

- Experience:

- Proven work experience as a Social Media Manager or a similar role.

- Experience with social media platforms and tools.

Skills:

- Excellent written and verbal communication skills.

- Strong organizational and multitasking abilities.

- Proficiency in social media analytics and content creation tools.

- Creativity and ability to think outside the box.

The What:

Responsibilities:

Strategy Development:

- Develop and implement social media strategies aligned with business goals.

- Stay updated with the latest social media trends, tools, and best practices.

Content Creation:

- Create engaging and high-quality content, including text posts, images, videos, and infographics.

- Develop a content calendar to plan and organize posts.

Community Management:

- Monitor, respond to, and engage with the audience on social media platforms.

- Foster a sense of community and manage online discussions.

Campaign Management:

- Plan and execute social media campaigns, including promotions, contests, and events.

- Coordinate with marketing and design teams to ensure campaigns are consistent with brand guidelines.

Analytics and Reporting:

- Track and analyze social media metrics to measure the success of campaigns.

- Provide regular reports with insights and recommendations for improvement.

Brand Voice and Consistency:

- Maintain the brands voice and tone across all social media platforms.

- Ensure all content aligns with the companys branding and marketing guidelines.

Collaboration:

- Work closely with other departments such as marketing, PR, and customer service to align social media efforts with overall business strategies.

- Collaborate with influencers, partners, and other third parties to amplify the brands reach.

Crisis Management:

- Address and manage social media crises and negative feedback promptly and effectively.

- Develop crisis communication plans and strategies.

Advertising:

- Create and manage paid social media advertising campaigns.

- Monitor and optimize ad performance to maximize ROI.

Trend Monitoring:

- Keep abreast of industry developments and competitor activities.

- Experiment with new features and platforms to keep the company at the forefront of social media innovation.

The Where:

Location: Emversity HO

The Why:

About the Opportunity:

As a Social Media Manager at Emversity, you will play a pivotal role in shaping our online presence and driving our brand's engagement and growth. This is a unique opportunity to join an innovative and rapidly growing Healthcare EdTech company that is redefining education and employability in India. You will have the chance to create impactful content, manage dynamic social media campaigns, and collaborate with a passionate team committed to our mission. This role offers a blend of creativity, strategy, and analytics, making it ideal for a driven professional eager to make a difference in the education sector.

Key Highlights:

- Strategic Influence: Develop and implement social media strategies that directly contribute to Emversitys business goals and brand awareness.

- Creative Freedom: Enjoy the opportunity to create engaging and high-quality content, including text posts, images, videos, and infographics.

- Dynamic Campaigns: Plan and execute innovative social media campaigns, promotions, contests, and events to boost engagement and reach.

- Community Engagement: Foster a sense of community by monitoring, responding to, and engaging with our audience on various social media platforms.

- Analytical Insight: Utilize social media analytics to track performance metrics, measure campaign success, and provide actionable insights for continuous improvement.

- Brand Stewardship: Maintain Emversitys brand voice and tone across all social media channels, ensuring consistency and alignment with our marketing guidelines.

- Collaborative Environment: Work closely with marketing, PR, design, and customer service teams to ensure cohesive and effective social media efforts.

- Crisis Management: Develop and implement strategies to address and manage social media crises and negative feedback promptly and effectively.

- Continuous Learning: Stay updated with the latest social media trends, tools, and best practices, and experiment with new features and platforms to keep Emversity at the forefront of social media innovation.

This role is ideal for a Social Media Manager who is passionate about education, skilled in social media strategy, and eager to contribute to a transformative mission. If you are ready to take on a challenging and rewarding role, we invite you to join us at Emversity and be a part of our exciting journey.

The How:

Apply: https://beyondodds.keka.com/careers/jobdetails/2848

About Emversity:

We, at Emversity, are building Indias first Asset Light University - a full stack employability-led EdTech platform that will Acquire, Train, Certify and Place aspirants into specific job tracks for industries that are facing issues with supply of skilled workforce. The industries that the platform will cater to in the first 8 quarters, we will focus on AHP (Allied Health Professionals) and Nursing, Construction and Infrastructure, Manufacturing, Hospitality and F&B (Culinary).

Our courses are co-created with industry experts to ensure that our curriculum and training methodology is abreast with what the industry needs. We will offer two types of courses: (a) Short-term Certifications recognised in partnership with NSDC and IMA, and (b) UGC-recognised Bachelors Degrees.

The underlying problem that we are on a mission to solve - Education, and even Skill-based Education is not resulting in employment for the people and the employability of todays youth may not be in line with the demands of the market. Therefore, there is a bottleneck in the demand-supply chain hampering economic growth and overall well-being of companies and their communities.

What sets us apart is a 10x better curriculum and pedagogy that the industry swears by, a Product-led approach to Training, and the assurance of a well-paying job with a shorter payback period of course fee investment.

We have just concluded our seed round of $11 million with Matrix Partners and Light Speed. The founders of Unacademy, Upgrad, OYO, Livspace, Cars24 and Tracxn also participated in this round.

We look forward to partnering with you!

Why should you consider joining us?

- Impactful Mission: We are driven by a compelling mission of changing lives! Quality education leading to a dignified job for an aspirant from the lower middle income class group, our TG, uplifts the quality of life not their next few generations to come!

- Join a Winning Team: Be a part of a team of passionate individuals who play hard, and play only for the #1 spot!

- Obsession on Quality: We are obsessed about creating a 10x better offering, obsessed about ensuring 10x better outcomes.

- Competitive Packages: We believe in hiring only A+ talent, and suitably compensating through cash remuneration.