Emeritus - Manager - Performance Marketing

About Us:

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus' short courses, degree programs, boot camps, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches educates more than 100,000 students per year across 80 countries.

Founded in 2015, Emeritus, part of Eruditus Learning Solutions, has more than 1,200 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company has raised over $160 million in capital and is backed by the Chan Zuckerberg Initiative, Sequoia India, Leeds Illuminate, and Prosus Ventures. Learn more at Emeritus.org and Emeritus LinkedIn.

Roles & Responsibilities:

- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.

- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- Implementing campaigns using a structure and strategy that best suits business and goal.

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.

- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance.

- Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, LinkedIn etc.)

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.

Skills & Qualifications:

- Ability to handle large media spends while catering to different internal business customers

- Minimum 2+ years of experience working directly for an advertiser, agency, ad tech or social media platform. Preference given to Tier 1 School passouts such as IIM A/B/C/L/K/I, SPJ, XLRI, MICA, NMIMS, SIBM P, MDI, FMS, etc.

- Preference will be given to candidate with experience in EdTech

- Minimum 2+ years of experience managing digital media including Facebook, Google, LinkedIn etc

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members

- Positive attitude and hunger for learning