Embibe - Product Marketing Lead

PRODUCT MARKETING LEAD

ABOUT EMBIBE:

Welcome to the future of education!

At Embibe, we have just one mission - to truly personalize education because every child deserves it. Embibe is the most powerful education platform ever invented. Powered by artificial intelligence and data science, it is the first in the world that delivers learning and life outcomes.

We are a tribe of intellectually fierce people from diverse backgrounds, focussed on building cutting edge products that empower everyone in the education ecosystem - students, teachers, educational institutes and parents. We enable a deeper understanding of student behavior, their strengths and weaknesses through analysis at a granular level. It is this shared vision of democratizing and personalizing education that unites us all.

If you too want to see a future where every student achieves their full potential and want to play a part in changing the face of education, then let- s talk!

ABOUT THE JOB :

As our Product Marketing Lead, you will be responsible for developing product positioning and messaging that resonates with customers and differentiates our organization in the market.

WHO YOU WILL WORK WITH:

You will work closely with our Product, Marketing, and Brand Teams to drive revenue, user acquisition, and brand awareness.

WHAT YOU WILL DO :

You will have the following key responsibilities:

- Conceptualize and create educational product and solution content for a variety of platforms

- Be the expert on the customer, the industry trends, and the players in the market

- Communicate value proposition and provide high-value sales tools, training, and collateral

- Drive adoption of the product and features amongst the customer base

- Serve as a company spokesperson and go-to thought leader for the product

- Devise a go-to-market strategy and execute this alongside the cross-functional peers in Marketing, Content and Product Management to successfully drive a given product launch into General Availability with the maximum possible impact

WHAT YOU NEED TO BRING TO THE TABLE :

Requirements:

- Any Graduate degree (MBA preferred) with 8 to 12 years prior experience in a similar position

- Ability to understand tech and business software as well as buyer behaviour and ideal customer profiles and translate tech content into marketing material

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

- Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

- Got what it takes to bring change to the world of education? Then get in touch!