Embibe - Performance Marketing Lead

Performance Marketing Lead

WHAT YOU WILL DO :

In a nutshell, you will be responsible for planning, implementing, managing, and monitoring our Performance Marketing strategy to increase brand awareness, improve marketing efforts and Trials and eventually increase sales.

You will have the following key responsibilities:

- Develop, implement and manage our Performance Marketing Campaigns

- Define and meet performance KPIs

- Manage the process to take campaigns to live (landing pages, Text, and Display copy, etc.)

- Measure the success of every campaign

- Work with copywriters and designers to ensure the end-user experience is informative and appealing.

- Design and implement experiments to improve CTR, CVR, CAC, etc.

- Work closely with Marketing and Sales teams.

WHAT YOU NEED TO BRING TO THE TABLE:

- Get an up-for-everything attitude!

- Be eager to learn. Eager to grow.

- Team player or Lone Wolf (We're okay with either, but you've got to be a team player)

- Be an Excellent Task Master. The kind that prefers a carrot and, if necessary, a stick.

- Always be on time, just in time or before time

- Capture the essence of the brand in everything you do

- And of course the always, always expected - Think out of the box!

- Must be a hustler, receptive to feedback, and open to working in a dynamic environment

WHAT YOU'VE GOTTA HAVE:

- A minimum of 8-12 years of experience in a similar role

- Has worked with various analytics tools like Branch, Google Analytics, Appsflyer, or any other attribution tools

- Hands-on experience in Google Ads, Facebook Ads, Programmatic and should have extensive knowledge of paid marketing channels like Search, Display, Mobile, Direct Mail and performance

- Exceptional written and verbal communication skills

- A solid understanding of business and online sales

- If you've kicked it with a digital agency before, then thats even better

Got what it takes to bring change to the world of education? Then apply for the JOB Role here, and don't forget to attach your portfolio.

ABOUT EMBIBE :

Welcome to the future of education!

At Embibe, we have just one mission - to truly personalize education. Because every child deserves it. This has led us to embark on this noblest of journeys to deliver life and learning outcomes for every student! Rooted in consumer behaviour, we are leveraging AI and Data Science to deliver personalized achievement journeys for every student.

We are a tribe of intellectually fierce people from diverse backgrounds, focused on building cutting edge products that empower everyone in the education ecosystem - students, teachers, educational institutes and parents. We enable a deeper understanding of student behaviour, their strengths and weaknesses through analysis at a granular level. It is this shared vision of democratizing and personalizing education that unites us all.

In 2018, Reliance Jio partnered with Embibe to propel our collective vision of democratising education and impacting a billion lives. The Jio-Embibe Partnership has brought unrivalled acceleration to delivering learning outcomes to every corner of India via low-cost devices and high-speed Jio Internet connectivity.

If you too want to see a future where every student achieves their full potential and want to play a part in changing the face of education, then lets talk