Embibe - Head - Search Engine Optimization

HEAD OF SEO

THE JOB :

This Role is for someone with extensive experience in scaling and managing large websites and mobile apps. You will be responsible for the overall business SEO strategy and for taking initiatives for driving traffic. We are looking for a firefighter, a thought leader and a project manager who is always on toes and gets excited about numbers and traffic.

ROLES & RESPONSIBILITIES :

- Plan, Action and Deliver quarterly/yearly SEO performance targets and ensure all content and agreed traffic numbers are met as per agreed AOP committed to the business

- Determine and action strategic targets for content campaigns to drive business growth

- Responsible and accountable for the performance of the content optimized through SEO initiatives

- Maintain high search rankings and promoting organic visits over the competition

- Upskill the SEO and content team to be self-reliant and efficient

- Conduct relevant SEO research on the business's content and take a data-driven execution approach

- Identify trends, issues, and opportunities in the business's sites, blogs, and pages and ensure that they are optimized to drive higher rankings

- Conduct SEO audits, developing SEO strategy, and even sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools

WHAT YOU NEED TO BRING TO THE TABLE :

- Must have a proven and successful track record of 13+ years in designing and delivering SEO plans and strategies in fast-paced business environments

- Proficiency in HTML, Java-script, AJAX CSS, Flash, React SEO and Wordpress

- Ability to multitask. Ability to work collaboratively with cross-functional teams and leads

- Strong interpersonal and communication skills

- Critical-thinker and problem-solver

ABOUT EMBIBE :

Embibe : AI Powered Personalised Adaptive Learning & Outcomes Platform!

Welcome to the future of education!

At Embibe, we have just one mission - to personalize education truly. Because every child deserves it, this has led us to embark on this noblest journey to deliver every student's life and learning outcomes! Rooted in consumer behaviour, we are leveraging AI and Data Science to provide personalized achievement journeys for every student.

We are a tribe of intellectually fierce people from diverse backgrounds, focused on building cutting-edge products that empower everyone in the education ecosystem - students, teachers, educational institutes, and parents. We enable a deeper understanding of student behaviour, strengths, and weaknesses through analysis at a granular level. It is this shared vision of democratizing and personalizing education that unites us all.

In 2018, Reliance Jio partnered with Embibe to propel our collective vision of democratizing education and impacting a billion lives. The Jio-Embibe Partnership has brought unrivalled acceleration to deliver learning outcomes to India's every corner via low-cost devices and high-speed Jio Internet connectivity.

If you, too, want to see a future where every student achieves their full potential and wants to play a part in changing the face of education, then let's talk.