Embibe - Campaign Manager - Marketing Operations

Campaign Manager - Marketing Operations

EMBIBE OVERVIEW :

EMBIBE is the world's first edtech company that truly delivers learning and life outcomes. We put the tech in teach - leveraging AI and state of the art pedagogical frameworks to help every child experience true personalization. Our experiments and commitment to open access in the last nine years has given us unprecedented data to understand what truly works. We have been able to create a path breaking ecosystem of educational APIs that can do everything from emulating the mind of a teacher to generating content run time. Personalization is only possible with a rich library of content - for student and teacher consumption. Embibe has invested in creating a huge Content as a Service backend to augment the intelligence of our algorithms. We are proud of the fact that 40% of our content production workforce is specially abled. We have some amazing people focused on what we call Octopus Execution... 9 brains, 3 hearts and 8 arms with a mind of their own driving tremendous change - the average Embiber. Vision Led.

Rooted in consumer behaviour, we also invest in truly understanding a student's strengths and weaknesses to improve their learning outcomes and applying knowledge to achieve real-life goals. This philosophy is the cornerstone of our mission.

We have traversed a long-journey from a data-centric product to an AI platform. On this journey, we have realised that the most powerful teams are:

1. Vision Led - having student context & obsessed with success;

2. Self- Organising - defining their own agenda;

3. Intellectually Fierce & Globally Conscious in their choices and

4. Consistently Excellent in their execution. Our values are code. And this has propelled us to deliver 38 publications and 9 patents.

We are growing and going places fast. If your heart beats for education and you want to be part of a revolution, you probably have a place here. Hit us up, give us your context and let's see if we can change the world together!

Campaign Manager - Marketing Operations

OBJECTIVES :

You will be expected to work with a high calibre cross-functional product, analytics & communications team to create the most engaging & sticky experience for users across the board on Embibe's platform :

- Manage & Execute 360 degree communication to users to drive product usage and maximise retention and engagement

- Design and optimise campaigns across user lifecycle via Push, WhatsApp, Email, SMS etc while ensuring quality deliverability metrics

- Ensure TAT adherence of campaign management right from design till execution followed by reporting

- Working cross functionally to align teams, set goals, execute initiatives and improve processes

- Support various teams to drive visibility & improve productivity

- Own the continuous process improvement cycle

- Continuously monitor and measure campaign success metrics

METRICS YOU WILL OWN AND LIVE BY :

- 1,7,14 and 28 day user retention

- Monthly retention %

- DAU to MAU ratio

- Average session duration

- Pages per session

- Sessions per user

- Bounce rate

- Drop off rate

- User maturity from disengaged to academically engaged users with lead scoring logic

- Trial registrations overall and conversion %

- Paid users & Revenue overall and Trial to paid conversion %

SKILLS REQUIRED :

- Understanding of marketing automation tools like Clevertap, Moengage, Webengage

- Ability to drive data driven insights and decision making to create short and long term metrics impact

- Detailed planning - Project management - Ability to think analytically and strategically

- Ability to solve problems

- Project tracking & analytics

- Stakeholder alignment

- Deep understanding of digital campaign & product lifecycle mechanics

QUALIFICATIONS :

- MBA from a top tier Institute

- 3-8 years of experience in product marketing, Mar/tech or growth hack operations