Emami Group - Specialist - Digital Media

Digital Media Specialist

- Create and execute bespoke 360 paid digital branding strategy and campaigns for assigned brands

- Develop and manage influencer association and related campaigns in collaboration with brand teams and agency (or publisher) partners

- Ensure digital presence of brand in sync with overall brand communication; digital budget management for assigned brands/categories

- Developing and managing digital campaigns along with brand managers and digital agency - extension of main line, online-only & topical campaigns

- Measure and report performance of digital campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimise spend and performance based on the insights

- Manage PPC and Conversion focused campaign in collaboration with Performance agency for selected brands

- Implement SOPs, track budgets for assigned brands, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders (Internal media teams, brand teams and agency (or publisher) partners)

- Monitoring market trends and identify new digital opportunities for brands

- Brainstorm new and social, content and influencers strategies around campaigns, content and topical opportunities

- Work with partners to build content for internal blogs, external platforms like Quora, online/social communities, etc.

- Assisting in website management & website SEO management by monitoring key numbers and workflow implementation by the SEO/Website Management partner

- Liaison with the digital agency, vendor partners, publishers and the brand managers for delivering engaging content (strategy & implementation) for our owned social channels and beyond

Candidates must be Up-to-date on the latest trends and technologies in digital marketing. Skills:- Digital Marketing, Social Media Marketing (SMM), Marketing, DV360, Analytics, Google AdWords and Meta Business Manager