Emami Group - Senior Media Manager

Senior Media Manager

- Strategic thinking along with capability to drive brand's media need end to end

- Capable to create strategy based on multimedia approach

- Ability to create Annual presentation on overall media with market media approach

- Assisting HOD in media strategy formulation, media planning and action plans preparation for campaign launch for assigned Brands to ensure its alignment with the marketing and media objectives

- Capable and knowledgeable to handle Media Buying along with media agency

- Interfacing within advertising agencies or media planning/buying agencies, with the aim of maximizing the impact of advertisement campaigns through a range of media platform

- Maximizing awareness of the company's products using multiple media channels (press, TV, radio, Digital media) to support immediate and long-term business goals in a creative and cost effective manner

- Delivering Ideas and Innovation for additional Brand benefit is important

- Excellent team member handling capabilities to deliver the desired outcome

Media Strategy & Planning:

- Discusses the brand brief received with the brand team to understand the specific requirements for the brand.

- Analyzes different innovative ideas, which could be used for executing the media strategy in consultation with reporting senior/HOD and builds the way forward for the brand based on objectives, insights, trends, budgets, competitive scenario etc.

- Conducts detailed market analysis based on the brand research and sales data to decide on the media mix to be done marketwise based on the media reach and incremental reach.

- Optimizes the plan for television, print medium, radio by selecting the channels/ publications/ stations based on the trends and potential customer reach.

- Interacts regularly with the media associates for innovations and other possible new ideas and recommendations for a brand and tracks latest media trends and happenings to ensure all competitor activities are adequately tracked.

- Arrives at the WOA, campaign and weekly gross rating point (GRP) level and the effective frequency levels and shares relevant data points with Brand team for further decision making

- Create strategic media deck for the brand objective

Campaign Management:

- Coordinate on brand wise/ Channel wise inventory allocation based on availability as per the media strategy.

- Ensures execution of all media campaigns across various mediums in terms of implementation and recommends any course correction in the process.

- Prepares and shares periodic MIS with the brand team in terms of campaign performance

- Prepares and makes campaign performance presentation to the Brand Directors and HOD post completion of the campaign for further analysis and decision-making.

- Media Buying Shares the budget with media agencies for buying and communicates the genre/channel wise allocated budget to them for budget adherence and cost optimization.

- Devises the annual TV / Radio/Print media buying strategy based on the agreed format towards to arrive at the channel wise allocation and setting necessary benchmarks.

- Ensures maintenance of good relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or even media bundles.

- Remains up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio.

Media Buying:

- Shares the budget with media agencies for buying and communicates the genre/channel wise allocated budget to them for budget adherence and cost optimization.

- Devises the annual TV / Radio/Print media buying strategy based on the agreed format towards to arrive at the channel wise allocation and setting necessary benchmarks.

- Ensures maintenance of good relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or even media bundles.

- Remains up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio.

- Guides the team on print buying and analysis and for print implementation of the assigned brands.

Team Management:

- Need to be team player

- Collaborate with internal and external stake holders for self as well as department's growth and learning