Emami Group - Senior/Manager - Consumer & Market Insights

Market Research / Conceptualization / Execution

Prepare and Create the Market Research brief in discussion with the brand team and share the same with the Marketing Research agency; Monitor the field work undertaken by the market research agency on a periodic basis.

Evaluate the current product portfolio for each category/ brand on periodic basis and identify improvement/opportunity areas to optimize portfolio basis of findings from market research;

Focus on making efficient use of insights in identifying long-term opportunities and short-term wins, strategic planning, product innovation, communication strategy, brand mix development and deployment.

Discovering insights by analyzing multiple data sources/platforms, with tools such as Big Data, Machine Learning and Artificial Intelligence.

Best practice consumer insights activities and projects supporting business decisions. Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.

New Product/ Product Extension Planning /Development /Innovation / Launch:

Participate in discussions with brand/product development team to understand new product brief and monitor and review the testing undertaken by the team and identify areas for improvement in product based on analysis of test results .

Development of new product planning by partnering with relevant teams on future plans and projects based on consumer data and insights

Manage a wide variety of qualitative and quantitative methods, incl. surveys, market research, market trend analysis, ethnographic studies, CX metrics, etc.

Identify Market & Micro Trends and Innovation Metrics as well as monitoring & feedback for Competitive Innovations in market, including reviews of key competitor launches.

Go-to-market and other projects with a focus on scope of the market, segmentation and consumer segmentation portraits.

Lead qualitative and quantitative analysis of technology, market trends and competitive landscape to highlight improvements, growth opportunities and new markets assigned

Brand Communication, Development and Execution:

Pro-actively provides market and customer insights to support marketing team with recommendations based on primary and secondary market research studies.

Design and conducting of all primary consumer research/insights for specific business Brands.

Identify key communication message based on market research findings and discuss inputs with Manager - Marketing Research; Review communication testing report developed by MR team and provide feedback on changes in communication to the brand management team.

Discussion with the product and marketing functions the market/consumer research projects and develop the consumer market research plan.

Advanced Analytics

Develop an Advanced Analytics shared service Capability Roadmap in partnership with other Insights & Analytics COEs leads, sponsors, addressing & incorporating other sub-functions needs for data & analytics.

Provides complete marketing research project support to brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research.