Emami Group - Manager - eCommerce

Ecommerce Manager

Summary To drive eCommerce P&L for Male Grooming :

Roles & Responsibilities :

- To outline the key strategy levers for eCommerce

- To work with eCommerce to finalize BTL/Disc levers

- TOF/MOF/Event participation calendar

- Work with IA to implement, analyse performance marketing campaigns

- Drive the differentiated pack strategy for eCommerce

- Assist the eCommerce team with JBP Design & execution

- Category Sanitization ; To ensure shopper centric presence & A+/Brand store management

- CATMAN ; To lead category management and shopper projects on eCommerce platforms

- Operations ; Work with eCommerce on inventory optimization, sales forecast etc

- Other digital ; Building brand footprint on relevant platforms(E B2B, Social commerce etc)

- Scout for NPD Opportunities and feed into Digital NPD Pipeline

- Website optimization ; To leverage Website to drive brand objective

- To facilitate digital activations(off platform) on eCommerce to drive sales

- Skills Experience of leading perf marketing, BTL, Display/TOF/MOF campaigns on platforms

- Exposure to eCommerce channel Ops, Key account management

- Shopper centric thinking.

- Ability to leverage shopper insights to drive winning proposition

- Basic experience of driving eCommerce/digital integrated campaigns

- Experience FMCG Professional with eCommerce marketing/key account experience(Personal care preferred)

- Professionals from eCommerce who have Category management/brand management experience

- Total experience of 5 to 6 Years

- Soft skills Ability to manage/lead cross functional relationships

- Influencing senior leadership on key business ideas

- Role KPI NSV, GC, NC, MS%