Emami Group - Manager - Content & Social Media

- Managing the content, creative, social media for India's one of the biggest Ayurveda brand Zandu

- Closely work on building consumer insights, content consumption trends in creating a compelling content strategy for Zandu product portfolios.

- Manage content/creatives development for all the social media channels, website, ecommerce platforms & performance marketing campaigns.

- Manage the creative & content agencies, internal creative resources for on time-delivery of all creative assets.

- Should be sound in understanding traits of different creatives assets like videos, emailers, blogs, carousels etc. for developing a compelling & differentiated content.

- Track the KPI for the social handles and review weekly, monthly on the progress and takes corrective measures for meeting the annual defined KPI.

- Should be well versed in differentiated, research oriented content & creative benchmarking against the existing competition and new-age brands.

- Closely work with the product & brand teams in understanding the new launches calendar, product claims for creating a good content strategy for different product portfolios for social, and website & performance campaigns.