Emami Group - Content Manager

CONTENT MANAGER

- As a content marketing manager, you will be responsible for planning, developing and executing Zanducare.com's overall content strategy. You will drive all marketing content initiatives to ensure brand consistency, engagement and a superior customer experience.

- Our ideal candidate has a strong content writing background, with creative flair, attention to detail and ability to deliver under deadlines.

- Process/Sub Process Responsibilities/Activities

Content Development - Devising Zanducare.com's content strategy that supports and extends the brand's annual marketing calendar

- Develop, write and deliver high quality content for the website, A+ content, blogs, email marketing campaigns, videos, and other collaterals

- Integration of content activities with new product launches, brand campaigns and ongoing offers/discounts

- Ensuring all content is consistent in terms of style, quality and tone of voice, and optimized for SEO and different user segments across all categories

- Engaging with the creative and social media agency and ensuring delivery of content produced aligns with the branding strategies

- Build a community of KOLs and influencers. Interfacing with influencers/bloggers to review content for publishing within budgets and timelines

- Understanding consumer content trends, new age digital media for best practices in creating engaging content and delivery

- Cross functional collaboration : Primary content touchpoint between NPD, Performance team and RnD/legal for standardized approvals and delivery

- Support the organization goals by generating content led traffic, engagement and leads