- Do media analysis, planning and implementation for media campaigns for assigned Brands to ensure its alignment with the marketing and media objectives - Using market research information, such as demographics, media usage, ratings and the type of content in a given vehicle to conclude and select the best possible venue or medium for advertising campaign. - Adept in IMC Campaign planning, with 360 approach. - Interfacing within advertising agencies or media planning/buying agencies, with the aim of maximizing the impact of advertisement campaigns through detailed monitoring and weekly evaluation. - Maximizing awareness of the company's products using multiple media channels (TV, Digital, radio, social media) to support immediate and long-term business goals in a creative and cost effective manner. Process/Sub Process Responsibilities/Activities Media Planning:- 1.Have very very high hands on knowledge on media Software usage (BARC,IRS,MAP,TGI etc) 2. Evaluates the most effective approach to be taken to arrive at the best media strategy for the assigned brand based on the campaign objective 3. Discusses the brand brief received with stakeholders to understand the specific requirements 4. Analyzes different innovative ideas, which could be used for executing the media strategy in consultation with reporting senior and builds the way forward for the brand based on objectives, insights, trends, budgets, competitive scenario etc. 5. Conducts detailed market-media detailed analysis based on available data Optimizes the plan for television, print medium, radio by selecting the channels/ publications/ stations based on the trends and potential customer reach. 6. Have knowledge on Digital plan to integrate on overall campaigns. 7. Interacts regularly with the media associates for innovations and other possible new ideas and recommendations for a brand and tracks latest media trends and happenings to ensure all competitor activities are adequately tracked. Campaign Management:- 1. Have to manage and analyse all media data with accuracy 2. Need to do all competition analysis in terms of media as well as sales data 3. Need to do detail plan along with rationale 4. Finalizes the media plan post discussion with stakeholders 5. Ensure smooth execution and implementation of media plan 6. Monitors the execution of all media campaigns across various media in terms of implementation and recommends any course correction in the process. 7. Analyses and shares periodic MIS with the brand team in terms of campaign performance Team Management:- 1. Develops the team on media planning and on usage of latest software to bring about departmental efficiency 2. Monitors the various activities executed by subordinates to ensure accuracy and efficiency.

Kolkata

 Emami Group - Assistant Manager - Media Planning 

 Emami Group - Assistant Manager - Media Planning  ,Job Description for  Emami Group - Assistant Manager - Media Planning  in Emami Limited in  Kolkata for (6-8) years of experience. Apply Now!

Job Description for  Emami Group - Assistant Manager - Media Planning  in Emami Limited in  Kolkata for (6-8) years of experience. Apply Now!