Emami Group - Assistant Brand Manager

CANDIDATES WITH EXPERIENCE IN OTC MARKETING PREFERRED

Key Deliverables Of The Role:

- Responsible for Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop Marketing programs

- Consumer Insighting for brand strategy

- Leading end to end execution of BTL campaign for the brand

- Understanding data from various platforms and co-relating the same to derive growth insights for the brand

- Managing day- to day execution on brand performance

- Create Brand equity and loyalty among target consumers using innovative methods

- Product promotion through Market communication, Media and Sales visibility

- Collaboration with multiple stakeholders to align and track the ongoing brand activities

Key Competencies:

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Good in planning and executing on-ground initiatives for the brand.

- Is creative and innovative

- Takes personal risk and makes a difference in the Brand, Business

- Project Management

Reporting Relationship:

- Reports to Group Brand Manager

Other Interface:

- Sales teams (Trade Marketing Key Account Managers)

- Marketing teams (Consumer Insights Media )

- RD teams (Product Development Packaging Development)

- Supply Chain Commercial teams

- Consumers

- Agencies (Creative, Research, Media, Packaging)