Eli India - Manager/Senior Manager - Digital Marketing

This role will be responsible for managing and developing search strategy for a big ecommerce website. In representing SEO, you will support online customer acquisition, overall web traffic, conversion, web penetration and ultimately, revenue targets.

Work Timings : 1 pm to 10 pm IST, needs flexibility as per the business need

Responsibilities :

- Devising strategies to drive online traffic to the company website

- Tracking conversion rates and making improvements to the website

- Developing and managing digital marketing campaigns by utilizing a range of techniques including paid search, SEO and PPC

- Overseeing the social media strategy for the company

- Managing online brand and product campaigns to raise brand awareness

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Develops and updates marketing performance of current and historical campaigns

- Translates digital marketing business strategy into tactical implementation

- Defines, prioritizes, and manages execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, site auditing, link-building, and competitive analyses

- Provides on-page SEO recommendations pertaining to both technical and performance aspects (Meta title, description, URL structure, internal linking, content opportunities, etc.)

- Defines SEO success metrics, create dashboards for tracking performance, and analyze and communicate performance to key stakeholders

- Develop, manage and execute communication/content strategies via social communities in coordination with client goals

Required :

- 6+ years of digital marketing experience, including strategy development, program execution, and performance analysis and measurement

- Experience managing PPC, SEO and Affiliate programs

- Strong understanding of current online marketing concepts, strategy and best practice

- Solid RDBMS understanding, and data modeling for scalability and performance.

- Experience with BI systems (Tableau, Power BI etc.)

- Strong with Excel, Google Data Studio and/or Google Sheets and working with Google Analytics tools

- Manage and implement strategies for content development in coordination with SEO goals - general and keyword specific

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Research and administer social media tools in support of clients' social media strategy

- Evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Bachelor's/Master's Degree as minimum educational qualification

Meghanshi Gupta