Eko - Assistant Manager - SEO - IIT/NIT/BITS

ABOUT Eko

At Eko, our mission is to empower small businesses to get first time access to credit and scale their business. Founded in 2007, Eko's app store allows small businesses to expand their offerings and digitize business transactions - creating access to formal credit through Eko's proprietary algorithm. In this pursuit, Eko partnered with the largest banks of India and patented innovations backed by advanced technology. Eko also offers open APIs to empower developers & partners to create their own such networks.

So far, Eko has built over 100 services on its platform to cater to the digital needs of customers including banking, insurance, bill payment, mobile recharges.

Based out of Gurgaon, Eko has served over 35 million customers with a network of over 300 thousand small businesses and 300 API partners across India. The transaction value on Eko, over the last 12 months, stands at over 25 thousand crore rupees. Eko is committed to taking digital economy solutions to the next 500 million Indians and across developing countries around the world.

ABOUT THE ROLE

Eko is looking for its Assistant Manager (AM) - SEO. As an AM, you will be responsible for the organic growth in traffic and subsequently leads for Eko. You will be responsible for ensuring Eko's presence in organic results of Google search for relevant queries. You will also lead the effort of App Store Optimisation for Eko's apps.

In the first quarter, you will research and come up with a plan to improve SEO for Eko and its apps. You will collaborate with tech, product and inside sales teams to understand the business in detail and come up with a relevant list of keywords/queries to focus on in the short and medium term. You will also set up tracking and evaluation mechanisms to ensure that the inputs are in the right direction.

RESPONSIBILITIES

1. Own and drive the SEO roadmap to Boost DAUs and MAUs.

2. Perform market research and competitor analysis to plan and execute SEO roadmap.

3. Report insights on KPIs like the product metrics, user metrics, competitors, and Eko's SEO health.

4. Ensure month-on-month organic growth in traffic, app downloads and qualified leads.

5. Collaborate with teams internally and externally to develop SEO relevant content.

6. Advise product, engineering and content teams on how SEO works.

7. Build customer trackers using GTM and JavaScript for user actions

8. Perform technical SEO audits to highlight technical issues

9. Explore and implement all SEO initiatives to grow the online presence of Eko.

10. Recommend and implement ideas to drive more organic traffic

WHAT CAN YOU EXPECT

1. Impact - Make a real difference in the lives of people at the bottom of the pyramid and improve earning potential of small businesses.

2. Growth - We want Eko to build from within. We look at you as a leader with the potential to make Eko a decacorn.

3. Exposure to all parts of the business - You will partner with every team, a unique opportunity to learn deeply about business

4. Work with the best - Learn from the leaders who have pioneered in building the industry. Work with highly experienced, sharp and insanely ambitious colleagues

5. High-growth startup & industry - Eko has been a market leader in different segments of fin-tech and we see rapid growth to come in the following years.

KEY QUALIFICATIONS

Education - BE/ B. Tech. from Tier I or other top colleges.

Experience - 2-4 years of experience in a tech startup or agency with deep expertise on how SEO, JavaScript SEO, Google Bot and Search Engines work.

SKILLS

- Hands-on technical and strategic experience in on-page and off-page SEO.

- Proven track record of delivering high growth in SEO/ASO traffic at scale.

- Expertise with the latest SEO industry best practices.

- Good to have- Knowledge of using AHRefs, SemRush, Screaming Frog, Google Keywords

WHO YOU ARE

To be successful in this role, you'll need to have the following skills:

1. Excellent problem-solving skills with deep attention to detail.

2. Expert at researching and discovering the latest trends.

3. Bias for action: Run pilots and then evaluate/course-correct to scale or reject.

4. Highly analytical: Trust data to take decisions; have the ability to slice and dice data

5. Extreme ownership: Take responsibility for all the good and bad campaigns with a focus on improvement

6. Radical candour: Ability to speak your mind respectfully with fearless conviction

7. Self-driven: Demonstrate a positive, can-do attitude.