Eko - Assistant Manager - Digital Marketing - IIM/FMS/MDI/IIT/NIT/BITS

ABOUT Eko

At Eko, our mission is to empower small businesses to get first time access to credit and scale their business. Founded in 2007, Eko's app store allows small businesses to expand their offerings and digitize business transactions - creating access to formal credit through Eko's proprietary algorithm. In this pursuit, Eko partnered with the largest banks of India and patented innovations backed by advanced technology. Eko also offers open APIs to empower developers & partners to create their own such networks.

So far, Eko has built over 100 services on its platform to cater to the digital needs of customers including banking, insurance, bill payment, mobile recharges.

Based out of Gurgaon, Eko has served over 35 million customers with a network of over 300 thousand small businesses and 300 API partners across India. The transaction value on Eko, over the last 12 months, stands at over 25 thousand crore rupees. Eko is committed to taking digital economy solutions to the next 500 million Indians and across developing countries around the world.

ABOUT THE ROLE

Eko is looking for its Assistant Manager (AM) - Digital Marketing. As an AM, you will be responsible for the performance marketing of Eko. You will be responsible for generating leads in cost-effective manners, using various digital marketing techniques for Eko's acquisition of merchants, distributors, customers and partners.

In the first quarter, you will come up to speed with Eko's existing campaigns. You will start collaborating with tech, product and inside sales teams to run high ROI campaigns across Google, Facebook and other channels. You will also set up tracking and evaluation mechanism for the campaigns.

RESPONSIBILITIES

1. Plan and execute Eko's digital marketing strategy across channels.

2. Drive achievement of growth objective of leads across app installs, web signups, display, search and other formats.

3. Identify trends and insights and optimize the performance of campaigns

4. Measure and improve performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

5. Explore and implement tools required for attribution and tracking across platforms.

6. Collaborate internally and externally to boost the user experience and lead volume.

7. Explore avenues to grow the lead volume by 20x at a sustainable cost.

WHAT CAN YOU EXPECT

1. Impact - Make a real difference in the lives of people at the bottom of the pyramid and improve earning potential of small businesses.

2. Growth - We want Eko to build from within. We look at you as a leader with the potential to make Eko a decacorn.

3. Exposure to all parts of the business - You will partner with every team, a unique opportunity to learn deeply about business

4. Work with the best - Learn from the leaders who have pioneered in building the industry. Work with highly experienced, sharp and insanely ambitious colleagues

5. High-growth startup & industry: Eko has been a market leader in different segments of fin-tech and we see rapid growth to come in the following years.

KEY QUALIFICATIONS

Education - MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs).

Experience




- 2-4 years of experience in digital marketing with deep expertise in Google/Facebook marketing

- Proven track record of leveraging the latest technological developments in digital marketing

- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget.

- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords.

WHO YOU ARE

To be successful in this role, you'll need to have the following skills:

1. Bias for action: Run pilots and then evaluate/course-correct to scale or reject.

2. Highly analytical: Trust data to take decisions; have the ability to slice and dice data

3. Extreme ownership: Take responsibility for all the good and bad campaigns with a focus on improvement

4. Radical candour: Ability to speak your mind respectfully with fearless conviction

5. Self-driven: Demonstrate a positive, can-do attitude.

6. Excellent problem-solving skills with deep attention to detail.