edynamic - Head - Content Marketing

As a Head -Content Marketing at eDynamic, you will be responsible for all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour.

- You will be responsible for all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

- The position collaborates with the client engagement, marketing, delivery and human resources to help define both the brand story and the story as interpreted by the customer.

- Will serve as a full time community manager for multiple brands, including monitoring all social properties, creating unique, engaging content and participating on social media on behalf of the brands.

Responsibilities :

- Ensuring all content is on-brand, consistent in terms of style, quality and content, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video and in-person.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.

- Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

- Integration of content activities within traditional marketing campaigns.

- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results.

- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

- Establishing work flow for requesting, creating, editing, publishing, and retiring content.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

- Develop social media program initiatives to improve community size and engagement.

Skill set required :

- Should have 10+ experiences in content writing/editing, content development, web content creation with a passion for marketing, research, and writing.

- Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics; intuitively understanding what the audience needs to know and how they want to consume it.

- Clear articulation of the business goal behind the creation of a piece (or series) of content.

- Should have knowledge of various Digital Marketing techniques, such as writing ad copy and landing page optimization for PPC campaigns; Search Engine Optimization (SEO) copywriting; Social Media Marketing (SMM); blogging; press releases; content curation; site structure and website user interface designing; keyword optimization and link building etc.

- Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.

- Fluency in social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).

- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries.

- Excellent communication and presentation (Visio, PowerPoint) skills.

- Experience creating a resource or library of content organized indicating SEO, translations and version control.

- Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.

- Able to screen out sales pitches and look for the relevant brand and customer story.

- Should be well versed with both B2B and B2C client's online marketing journey.

- Person should have degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.

What makes this role so great! :

- Content marketing is going to be key to business development at edynamic.

- We plan to be at the cutting edge of content marketing and offer this as a service to our clients.

- This role is going to be highly strategic to the organization.

- This role is a very strategic role and the individual will be part of the senior management of the firm responsible for setting up the direction for the company.

About eDynamic :

- eDynamic is a global digital agency that enables marketers to engage with their customers through strategy, experience and technology. We work with some of the most well known brands such as American Express, JP Morgan, New York Life and NewsCorp, and deliver digital solutions that drive measurable business value. Our key practice areas include Digital Strategy and Design, Web and Enterprise Content Management, CRM, eCommerce, Marketing Automation and Mobile solutions.

- eDynamic has been growing at a fast pace year over year and we now have locations in 3 countries. We are a passionate group that pushes the envelope on digital - we live and breathe these technologies and approach. We continuously look for ways to innovate and drive results with digital by bring creative and technology solutions together.

What makes eDynamic a great place to work for :

- We provide an environment of collaboration and innovation between global teams.

- We are a blend of marketers, strategists, creative individuals and technologists, and we collaborate together to drive truly engaging digital solutions.

- You will get an opportunity to work with some of most well known brands on complex projects.

- We are not too big or too small - we focus on results and cut through the red tape present in large agencies and provide performers a path to rise quickly within the firm.

Learn more about us at www.edynamic.net and visit our blog at www.thinkedynamic.com.